The screen printing industry is a very rich in the fishing industry and involves a very wide area of industry, to produce a lot of special effects printed materials. Screen printing to a wide range of printing, ink layer thickness, bright color, process is simple, less investment, quick and other advantages, more and more industries and fields are used.
With the rapid development of commodity economy, the improvement of people's living standards, the number of people traveling abroad has obviously increased. While swimming in the mountains, tasting the local flavor, and examining the local customs and habits of all the localities, it is also necessary to buy tourist souvenirs with local characteristics and not being expensive , The habit of enjoying or giving away family members and relatives and friends to become everyone, and becoming an advocate for the flow of a city, whose merits directly affect people's impression of the city. Among them, the screen printing in many ways play an important role, mainly in tourism advertising, travel souvenir production and tourism art production applications.
Application of Screen Printing in Tourism Advertising
In the propaganda of tourist cities, we can make extensive use of screen printing technology, improve the image of the city through the combination with the art design, print the advertisements with different effects on other propaganda means on the market, and enhance the overall image of the city . Such as the use of screen printing technology, outdoor, transportation hubs, scenic spots such as billboards, advertising paintings, light boxes, logos, innovative art design using screen printing in different new materials and new technology for production, reflecting the unique city Features, enhance the city's propaganda efforts.
The famous coastal city of Qinhuangdao, for example, receives a large number of tourists from all over the world each year, is well-known summer resort. At present, Qinhuangdao City is creating an innovative tourist city. Screen printing will play a unique role in urban landscaping, poster printing, large-scale advertising and logo printing, and effectively combine science and technology innovation, tourism packaging with urban publicity. Explore the connotation of Qinhuangdao city, enhance the cultural quality of various scenic spots.
Screen printing with any other print media can not be achieved and compare the screen effects and texture. It works in size, you can get eye-catching visual effects with large size; it is in the use of color, with screen printing technology to achieve full enjoyment of the charm of color to be fully demonstrated; it is in the shape and structure, For designers to provide a more free expression of space to make the design more "painting." It can achieve high-quality surface and texture through the substrate, can be printed with rich color graphics, the surface color can not fade long-term. In order to highlight the image of the city, large-scale outdoor advertising, logos and other should be taken seriously, because large outdoor advertising wide field of vision, good effect, with distinctive logo will give people a deep imprint. We can make good use of the city's rich history, culture and folklore, such as the inscription of the great man Mao Zedong in Beidaihe at that time, the first Guan Shan Customs in the world famous Great Wall, the Great Wall of Meng Jiangnu Crying, Text as a creative point, through the line with the characteristics of the screen printing process, the use of screen printing technology into a scroll or large-scale advertising, etc., with a unique Qinhuangdao local visual landscape. In addition, Qinhuangdao sea area can also be extended and expanded to make full use of the rich resources of the underwater world for creation, refining, injection of Qinhuangdao imprinted elements into popular elements, the design of a new urban symbol, the choice of screen printing form . This can greatly expand the scope of the theme of the design, but also highlight the uniqueness of the place. At the same time, Qinhuangdao is the only city with coastal resources and the Great Wall culture. It can center on the Great Wall culture, and takes the coastal area and imperial culture as two wings to design a full-scale three-dimensional urban image. With the current theme is not prominent, the shape is simple, the quality is rough, Compared with the worthless works, these propaganda works should have great potential for development. Because the visual image is the carrier of the image of the city, tourists can feel the most intuitive information. In the modern screen printing creation, the design concept and the rich cooperation of the media material is a kind of creative expression under the design context. Its unique characteristic of the graphics and color, as well as the material media, texture effect height Compounding makes it visually and tactilely complex in its versatility and personality tension. The use of screen printing language performance gives the screen printing form of vivid charm. Graphics, graphics, color, texture, texture conversion combination, emphasizing the screen printing technology aesthetics and creative sense of taste. Can bring great visual touch and pleasure to people. Therefore, large-screen color printing outdoor advertising with large quantities, cheap, colorful, long shelf life, fast delivery and other advantages, the most appropriate planning and promotion of the city.
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